MWUX the morning after

My presentation was received relatively quietly as usual, but this is part of a pattern whenever I speak on the topic of technology’s impact on society and social values. Weeks, months, years, and many deep and challenging conversations later, I have cultivated a circle of colleagues who’ve heard my words on this topic and are thinking about the same kinds of technology ethics issues as me. They push me to examine new things and re-examine the old.

It isn’t a reward I can reap by glancing at Twitter the day after my talk; it becomes clear later on when I’m having those great conversations, and when I’m drawing on those important insights in my research and my daily work.

Thanks to everyone who’s taken part so far.

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Personae, then and now

The first personas I ever created were based on a template I inherited. I was really just filling in blanks, except I redid the graphical portions of it. The original graphics had vertical sliders to show levels of some discrete qualities of the users. I replaced these with horizontal sliders in order to downplay the relationship between those qualities, because at a glance it erroneously looked like the curves created by the array of sliders had meaning. I determined this was less of an issue with horizontal sliders.

On subsequent projects, I created new persona formats for increased scannability, graphics that were more direct and transparent, and content categories based around information I knew my team and I would want to refer back to. This turned into an ongoing internal challenge: the quest for a more useful persona, one that isn’t just a perfunctory artifact designed to be shown once on a slide in a presentation to stakeholders, but an actual tool the UX team will use throughout the development of the system.

To do this we had to consider what kinds of information about users we likely need at a glance 1 month, 3 months, 6 months, or 2 years into a project. Some information might be useful now but not later, or later but not now.  Because of the way personas tend to get used by the business, we leaned toward information that was immediately useful near the beginning of a project but made sure to fortify it with content that would continue to be useful later on as reminders of important high-level information.

That’s where we started to get into things like work culture and values. To be honest, the best way to represent that in something like a persona is a challenge I’m still thinking through and have ideas about. It’s something I’d like to continue to work on in upcoming projects.